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Analyst, Marketing Intelligence

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Now recruiting for start dates in January, June and August 2018!

The future of marketing is personal, driven by data and powered by technology. Merkle is the thought-leader in this new frontier of people-based marketing and leverages this position to create competitive advantage for our clients. The first step in this process is using Marketing Intelligence, which centers on knowing the customer and then optimizing their journey focused on their behavior. At Merkle, Analysts, Marketing Intelligence use in-depth knowledge in quantitative database marketing and an understanding of business processes to develop technical and analytical solutions. The opportunities for effective analytics are endless and deliver true results for clients.

Key Responsibilities

  • Provide customer profiling, segmentation analysis, survey design and analysis
  • Conduct data analysis and mining, external data enhancement and determine quantitative methods
  • Develop effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
  • Help to deliver practical and actionable recommendations based data analysis
  • Work cross-functionally throughout the organization to implement client solution recommendations
  • Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints
  • Under guidance, responsible to understand client business problems, solution approach, and execute basic analysis and research projects, package and assist in presenting insights to stake holders 

Key Skills and Experience

  • Bachelor or Master degree in statistics, math, economics or related quantitative field with strong grades both in their major and overall
  • Experience in analytics, preferably in database marketing
  • Demonstrated, hands-on experience with analytics tools SAS or R preferred
  • Working knowledge of database systems (relational/RDBMS, "Big data"/Hadoop) a plus
  • Experience with data query languages (SQL, HIVE [data sci]) a plus
  • Ability to execute advanced analytic tasks including but not limited to modeling, segmentation, DOE, forecasting, etc. and create meaningful analytical outputs
  • Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
  • Understanding of digital data is preferred, including the systems and processes used to generate and manipulate it by media type (web, ad, email, mobile, etc.)
  • Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
  • Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others
  • Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
  • Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail
  • Occasional travel required (5%) typically for client QBRs

Joining Merkle as a Student, Recent Graduate (or anyone interested in starting a career in digital marketing!) 

Merkle is a leading data-driven, technology-enabled, global performance marketing agency. We recruit high-achieving, knowledge-thirsty individuals and offer them exciting opportunities to work with well-known clients in collaborative teams. When you join Merkle with one of our campus hire “classes,” you will complete our training curriculum, the Merkle Accelerator Program (MAP), and be assigned a mentor to support you through your learning. We are a team of passionate, highly motivated problem-solvers delivering exceptional results to our clients. We don’t think wearing a suit and tie makes you smarter so we get down to business in jeans and a T-Shirt alongside our colleagues and friends. Outside of the office, you might find us scoring points on a company-sponsored sports team, volunteering in our community during a Giving Back day, or eating and drinking while we celebrate birthdays, anniversaries, promotions, holidays, or simply Fridays. Inside or outside of the office, we strive to be our best every day and be #MerkleProud of the work we do.

 

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.